Dockpad

An Agile Scheduling Construction Platform
B2B / Web / Product

Overview

Time and cost are both wasted in the construction industry due to improper site management and inefficient communication. Deon, the product owner, came up with the idea of creating an application that helps the industry to achieve efficiency by making communication easier through the use of an agile construction scheduling platform. It creates collaborative pull plans, track implementation, and monitor performance.
GOALS
  • Simplify Pull Planning
  • Track Pull Plan Easily
  • Monitor trades and distribute work in the field
ROLE
Product Designer

TEAM
Worked directly with the developer/ product owner

DURATION
April 2019 to March 2020

Initial Iteration

The developer and I designed and built a number of features on the application like timeline, issue log, and excel synchronization for the application. However, we found that the conversion rate was low and we strived to find the right product-market fit.

Discovery and User Research

To understand the pain points, we visited construction sites to conduct in-person interviews with the construction site managers and superintendents. After several interviews, we found out the digitalization of pull planning would help facilitate the construction process.

Pull planning is the get-together of all project stakeholders, like the subcontractors, material suppliers, owners, and designers, to reverse engineer the schedule from a targeted completion date. This collaborative effort helps to determine the milestones of a project. For instance, the pouring of the foundation, the completion of structural framing, installing of the floor, or completing the landscaping work.
Traditionally, stakeholders would go into a room and put sticky notes on the wall to map out the timeline of each trade and determine the number of labor and materials involved. This does not only map out the process but shows the potential roadblocks or extra time needed in each task. The updates are done through texting, phone calls, and emails.

Second Iteration

Based on the user research insight, I designed the wireframes of the pull plan feature. Each constructor is assigned one color, that is traditionally represented by a color-coded sticky note. The users need to fill in the information for the phase plan tag, like the trade, location, predecessor, crew size, and the duration of each task. Then it is followed by filling in the Constraint and Target Card.
Once the above is completed, users can see the trades on the backlog and can plot the cards on the pull plan timeline. So all parties involved can easily visualize the order and the dependencies of each task. This helps to optimize workflows, identify the potential problems upfront, reduce the waiting time and the redundancies.

Result

The pull planning platform proved to be the right product-market fit and helped Dockpad gain pre-seed funding. More features are being added and a mobile version is being developed.
https://www.dockpad.io/